Profile

“I’m an energetic, proactive go-getter and I love what I do. I have worked in the advertising and marketing industry for 18+ years, with experience ranging between everything from integrated campaigns, commercials, experiential marketing and radio ads to websites and digital campaigns. I work hard and fast and take on every task thrown at me with enthusiasm. And can you believe, I’m a natural leader and strategic thinker too?”

Key Skills

• Strategy, concept, writing and creative direction of all advertising mediums
• Concept, scriptwriting and directing of branded content, music videos and short films
• Writing of ebooks, manuals, short stories and articles

Work Experience

March 2020 – present: Freelance Copywriter, Creative Direction & Strategist:

Experience at the following agencies: R/GA New York & Buenos Aires, Nine Point, Just Design, Brand Truth, Off Limit Communication & multiple individual/private international clients

Brands worked on: FNB, Massmart, W Hotel Residences (Dubai), Colourfield, Mondia (Dubai), Singita, Engel & Völker (Vancouver), Ally Bank (USA), Woodbender, United Charter Services, Polar Ice Cream, Altron Security, KWAL etc.

April 2018 – Feb 2020: Full-Time Copywriter R/GA Buenos Aires & New York

Brands worked on: USA clients: Mercedes-Benz, Samsung, Lego, Parker Institute for Cancer Immunotherapy. BA clients: Nike, ESPN, Pepsi

Projects include: Digital advertising, CRM, social media campaigns, websites, online video commercials

May 2016 – March 2018: Freelance Copywriter:

Experience at the following agencies: 140BBDO, The Jupiter Drawing Room, Brand Union, Just Design, Off Limit        Communication, Brand Truth and Brand inc

Brands worked on: Virgin Active, Burger King, FNB, Coronation, Quicket, Mumm Champagne, Hunters, Big Jack Pies, Viceroy, Drostdy Hof, Red Heart Rum, Grootbos Private Nature Reserve, Nashua, Orlando Pirates, Seeff, Milpark Education

Feb 2015 – April 2016: Creative Director: Brand inc

Clients: Nashua, The Color Run, TeFal, Medihelp, Unilever, Orlando Pirates

Jan 2015 – 2018: Founder, Producer & Director at The Brave Cartel

A brand under which film and branded content projects are conceptualised, written and produced in collaboration with production partners, ad agencies and freelance creatives.

Projects include: Massmart TV commercial, Alexander Höjer fashion film, Shortstraw music video, Hellman’s branded content campaign, Investec branded content, Link Africa brand film, Betafence brand film, Skip commercial etc.

March 2008 – Jan 2010 Working Holiday Visa in the UK

Experience gained at: Ronnie Scott’s Jazz Club, London (waitress), Victor Hugo Delicatessen, Edinburgh (deli assistant), The Balmoral Hotel, Edinburgh (hostess), various elderly people, across England (live-in carer)

Full-time Copywriter: Feb 2005 – 2008 The Jupiter Drawing Room (Cape Town)

Clients: Sanlam, Musica, Design Indaba, Primi Piatti, Hyundai, Getaway Magazine, MortgageSA, Hip Hop, Lucky Star Tuna, Woolworths and Foschini

August 2003 – Jan 2005 TBWA\Gavin\Reddy (Jhb)

Clients: Edgars, CNA, MTN, Proudly South African, SPCA and Tanzanite Foundation

January 2002 – July 2003 Y&R Hedley Byrne (Jhb)

Clients: Pick ‘n Pay, Go Banking & Boardmans

April 2000 – July 2001 Jungle Room (Jhb)

Clients: Zantac 75, Valoid, Dainfern Valley, Abbott, Ensure, Roche, ConvaTec, GlaxoSmith Kline, etc.

Accolades

Silver Loerie – Integrated Campaign: Design Indaba ‘08

Silver Loerie – Design Mixed Media ‘08

Bronze Loerie – Direct & Promotional Print: DI Magazine ‘08

Bronze Loerie – Brand Identity & Collateral: Design Indaba ‘08

Grand Prix Loerie – Integrated Campaign ‘07

Gold Loerie – Integrated Campaign: Design Indaba ‘07

Silver Loerie – Design Mixed Media: Design Indaba ‘07

Bronze Loerie – Brochure Design: Design Indaba ’07

Bronze Loerie – Integrated Campaign: Design Indaba ‘06

Silver Loerie – Design Mixed-Media: Design Indaba ‘06

Bronze Loerie – Print: Musica Deaf Awareness ‘06

Finalist Loerie – TV: 2005 – Musica Now 49

Finalist in Loeries TV Category 2004 – SPCA

Vuka finalist 2004 – SPCA

The AAA Hunt Lascaris Copywriter of the Year Award ‘99

AAA Audio Arts Best Radio Spot Award ‘99

AAA Top Campaign of the Year Award ‘99

Education

Honours BA in Motion Picture Medium (Scriptwriting & Directing) – AFDA ’11

Diploma in Copywriting with Distinction – AAA School of Advertising ’99

Matric @ Hoërskool Randburg ’97

Personal Details

Date of birth: 9 Feb 1979

Languages: English + Afrikaans + Basic Spanish

Nationality: South African