The nutshell:

I’m a freelance copywriter, scriptwriter and creative director with 20+ experience in all sorts of industries. (For an updated, endless list of everything I’ve worked on, please visit my LinkedIn page.)

I’ve worked in above- and below-the-line media – writing, conceptualising and creatively strategising everything from integrated campaigns, TV and radio commercials, to digital campaigns, websites, name generation and rebranding.  I started freelancing in 2010, while completing my BA Honours in Scriptwriting and Directing at AFDA. It means I’ve worked with more brands and more ridiculously talented people than I can keep track of. It also gives me the freedom to work on film, branded content and any personal projects I have cooking in the background.

I have a passion for people, culture, food, dance, music, mindfulness and nature and all of it is used as inspiration for my work. I am also the founder and host of The Curious Exchange – a live, interactive event in Cape Town where I interview experts on topics that can support people in living a happier, healthier, more conscious life.

I’m one of those lucky people who really loves what they do and it shows in my perseverance, enthusiasm to deliver the best work and the amount of laughing that goes on while I do it.

I’ve lived in Buenos Aires, New York, Chicago, London, Edinburgh, Johannesburg and still Cape Town is my favourite of them all.